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Seven ways to use Social Media

Excellent Preso on how to use Social Media for building a Brand 7 Ways to Use Social Media to Build Stunning Business and Personal Brands View more documents from Jason Baer.

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Brand Advocacy and Social Media

Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48). Some of the key takeaways are: Consumers mention 56 brands in conversation  a...

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Tiger Woods, Brand Crisis and Social Media

Tiger Woods is my hero. I always watch him play golf with great admiration and have been inspired by his ability to bounce back into the game from seemingly hopeless situation, and then go on to win...

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Secret of Dell’s Social Media Success

Very few examples come to mind when one is talking about successfully leveraging Social Media for Business. Dell is definitely one among few large corporations that have used Social Media very...

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What Comes Next in Social Media?

Good Panel discussion on What Comes Next in Social Media? organized by The Paley Center for Media. Panelist include: Jamie Daves, Venture Partner at City Light Capital Tom Arrix, Vice President of...

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Social CRM: Don’t wait for Social Media “Oil Slick”

We all know about the catastrophic “Oil Spill” in the Gulf of Mexico, off Louisiana coast. Looking at the damage to environment and business in the area, one wonders if only we could have prevented it...

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Move over Customer Support, it’s time for Customer Engagement

Very few times in human history have we witnessed an inflection point in technology that fundamentally changes the way we live and work. Invention of electricity, telephone, TV & radio, computers...

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